The Wig Gig

Objective: Design a logo, virtual identity suite, and virtual ad series for a hypothetical company.

Concept: The Wig Gig is a wig shop that caters to cancer patients, located in both Nashville and Memphis. A styling salon is located in the rear of the store, and other products including costume wigs, hats, scarves, and headwraps are sold in the shop. I chose to use a bright color scheme and light-hearted tone to make the hardships of cancer a little easier.

Accepted into Auburn University's 2014 Graphic Design Student Juried Show