Caroline Collins

tenet health: mammography campaign

Advertising

During Breast Cancer Awareness Month, we often see advertising with the statistic that one in eight women will develop breast cancer. That may be true, but every woman has a chance to fight it. We chose this point of view for the Tenet Heath national mammography campaign. To encourage women to get a mammogram, we aimed to change the conversation from scaring them into an appointment, to empowering women to take control of their health.